Starting a new company can be tough! A large part of starting a new company is having a presence online. When creating your company’s online presence there are five key marketing methods that will get you more clients.
- Have a compelling website with SEO
- Tell your story in a unique and positive way
- Utilize Online Marketing and Email Marketing
- Promote and share on Social Media platforms
- Create consistent branding and content
Compelling Website with SEO
When setting up your website be strategic on how the site it laid out, the colors being used, mobility, graphics, video, and the content that you create. Your website is the center of your business online, and our Home page is the most important. This page is your introduction to a customer. The person viewing your page will make the decision to look at other pages, or leave your website based on this one page. This is one reason your site needs to be compelling to the viewer. Grab their attention with graphics, video, and content.
The content should also be written with Search Engine Optimization (SEO) in mind. Making SEO part of your strategic planning, and not an afterthought, you will save money and time in not rewriting content. The purpose of SEO is so your “Other” customer, search engines, can find your website. If the search engines cannot find your website, then a prospective customer will not find your website.
Tell Your Story in a Unique and Positive Way
There is more than one company online that is in your business arena. They sell the same type of products and services as your company. Tell your company story in a unique way that sets you apart from your competition. Use positive and inspiring content to promote your products and services. Also, use graphics to support your content in telling a story about your company. Remember, pictures are worth a thousand words. Video are another way to highlight your products or services. Content, graphics, and video are the parts that you should get a little creative.
Having a blog on your website is another great way to continually update your customers on your products or services. Pick a specific subject each week to promote your company. Blogs communicate your expertise in your field to your current customer base and prospective customers. Build confidence in your customer about you, your company, and your products or services. Set yourself apart from your competition!
Utilize Online Marketing and Email Marketing
You have an outstanding website that is compelling, has SEO, and is unique; you have set yourself apart from your competition. This is the time to start your online and email marketing campaigns. Online and email marketing is advertising, social media, ecommerce, etc.; this is how you deliver your promotional online marketing message to your customers.
Use Pay-per-click (PPC) on Google, Yahoo, Bing, Facebook, Twitter, etc. Tie your PPC to your website SEO to keep help the search engines better promote your advertisement. Email marketing is promoting specific elements of your business. You can send out a daily email, every other day, weekly, or monthly. The frequency depends on your primary customer base, and what you want to communicate. Remember, your advertising and emails are to drive business back to your website, and help you make the sale.
Promote and Share on Social Media Platforms
Everyone seems to be on social media today. Don’t miss out on a great and free approach to promote your company online. The types of social media you use should be based on your target market and type of business. Where does your target market socialize online? What type of products and services do you offer? If you sell houses, you should be using Facebook, Twitter, Instagram, and Pinterest. If you are a commercial construction company, you probably want to use LinkedIn. Not all social media sites work for all companies. Carefully plan which social media sites work the best for your company.
Same as with online and email marketing, the purpose of social media is to drive traffic to your website. Engage your customers in a fun and enlighten conversation online. Share photos of your products, how your products or services benefit your customers, your employees at a customer site, your upcoming event, promote other businesses, and the list goes on and on. In addition to photos, you should also be posting videos and/or live videos too.
Create Consistent Branding and Content
Consistent branding and content is the most important key to your company’s success. Branding is more than just your company logo. Branding is your website, colors you use, what you are saying, customer service, advertising, social media, tag line, and so much more. You need to be consistent across all platforms. Your company brand has value. Branding helps your customers to better understand your products and services. If you do not use the same branding across all platforms, then your customer may not use your company’s products and services. Branding costs your company money, so create a branding guideline and utilize it in your business.
By combining these five methods, you will increase your sales and bottom line. These methods do take time and strategic planning. Your presence online should be engaging; don’t just throw content at the customer, engage with them. Answer their questions that they might have about the products and services you have to offer. Overall, you want to create a positive experience that makes them want to do business with you, again and again.
If you want to learn more about Online Marketing and how it can grow your business, email me at firstname.lastname@example.org. I look forward to hearing from you, and helping you grow your business online.